Ananya Panday Wore a Piaget at the French Riviera. Here Is What It Costs in India

Quick Takeaways:

• Ananya Panday was officially announced as Piaget's "Friend of the Maison" at the exclusive Colours of Extraleganza gala in Menton, France in June 2026.
• Representing India on the global luxury stage, she wore the spectacular Piaget Sixtie Cuff Watch.
• The bespoke high jewelry piece features a natural opal dial, brilliant cut diamonds, and Piaget's famous Decor Palace gold engraving.
  

When a historic Swiss watchmaker chooses a new face to represent its high jewelry collections, the setting has to match the magnitude of the announcement. In June 2026, Piaget did exactly that by welcoming Bollywood actor Ananya Panday as its new Friend of the Maison.

The unveiling took place on the sun drenched shores of the French Riviera. Set against the breathtaking backdrop of Villa Cypris in Menton, Piaget debuted the final chapter of its vibrant High Jewelry trilogy, Colours of Extraleganza. The guest list included global talents and tastemakers, but for the Indian market, all eyes were on Panday and the incredible timepiece on her wrist.

The Watch: Piaget Sixtie Cuff

For her debut appearance representing the brand, Ananya Panday wore the striking Piaget Sixtie Cuff Watch. This is not a standard production timepiece. It is a masterful fusion of haute horlogerie and high jewelry, perfectly illustrating Piaget's philosophy that a watch should be treated as a piece of art.

The specific Sixtie Cuff she wore treats the wrist as a canvas. The timepiece is anchored by a captivating natural opal dial, framed entirely by brilliant-cut diamonds. However, the true hallmark of this creation is the bracelet itself. It features Piaget's signature Decor Palace engraving. This intricate, handcrafted technique involves individually sculpting the gold to create a textured, shimmering metal surface that looks and feels like raw silk. It is a signature Piaget technique that has defined the brand since the 1960s.

What It Costs in India

When discussing a watch of this caliber, pricing moves away from standard retail catalogues into the realm of bespoke luxury.

The entry level models in the new Piaget Sixtie collection, typically crafted in steel and rose gold with quartz movements, start at approximately Rs 14.8 lakh to Rs 15 lakh in India. However, the specific Sixtie Cuff Watch Ananya Panday wore is a high jewelry creation.

Because it relies on a large natural opal, substantial diamond carat weight, and hours of artisanal Decor Palace hand engraving on solid gold, this specific reference is listed as "Price Upon Request." Within the luxury watch market, comparable Piaget high jewelry cuff pieces easily command values upwards of Rs 1.5 crore to Rs 2 crore, reflecting the immense craftsmanship required to build them.

The Rising Appeal of High Jewelry Watches

Panday's appearance in Menton signals a broader shift in how young Indian collectors view luxury timepieces. The focus is expanding beyond traditional sports chronographs into expressive, gem set watches that blur the line between timekeeping and high fashion.

Visit the Elite Hours Gallery

If you are looking to explore the world of premium gem set watches or acquire a rare certified pre-owned piece for your own collection, the team at Elite Hours can assist you. As a premier destination for luxury timepieces, we ensure every watch is rigorously authenticated before sale.

Visit our luxury watch gallery at South Extension Part 1, New Delhi, or directly share your requirements via WhatsApp at +91 99909 98270. We facilitate secure shipping across India with full insurance coverage.